Case study
How Capone reduced returns by 28% and lifted conversion by 22%.
A Norwegian premium fashion retailer. Real numbers. Tracked product by product, week by week.
The challenge
Capone sells premium fashion online. Like every fashion retailer, they dealt with the same two compounding problems: high return rates eating into margins, and conversion rates that weren't reflecting the quality of their product.
Returns in fashion are rarely random. They cluster around fit. Customers who aren't confident in their size buy multiple sizes, keep one, return the rest — or don't buy at all.
Capone had a size chart. They knew it wasn't enough. They'd looked at tools that asked shoppers for height and weight. They knew those tools created friction and didn't perform.
What they needed was something that worked without asking shoppers for anything.
The approach
Zizr analyzed Capone's entire product catalog — reading product descriptions, mapping every SKU at the model level. Not brand-level averages. Not size chart approximations. The actual fit characteristics of each specific product.
Installation took under 60 minutes. No developers. No data migration. No changes to Capone's existing catalog or PDP structure.
Every shopper who visited a product page got a precise size recommendation — based on what they'd previously purchased, or from a single reference garment they already owned. No forms. No weight. No measurements.
Where the results showed first
The 28% reduction in return rates appeared first in denim and footwear — the hardest categories to get right. Denim fit varies significantly between cuts within the same brand. Footwear varies by model. These are exactly the categories where size charts fail most visibly.
Conversion increased 22% among shoppers who received a size recommendation and trusted it enough to add to cart. Post-purchase data confirmed fit confidence was the driver — not discounts, not promotions.
Customer satisfaction scores improved 31%, with post-purchase surveys showing shoppers specifically named fit confidence as the reason for their improved experience.
"Partnering with Zizr has been a game-changer for Capone. Their sizing solution addresses one of the biggest pain points in online shopping. The results speak for themselves — our customers are happier, and our business is thriving."
What this means for your store
The problem Capone solved is not unique to Capone. Every fashion retailer selling online faces the same root cause: shoppers who aren't confident in their size don't buy, or buy and return.
The size chart doesn't solve it. Tools that ask for measurements don't solve it — because shoppers won't provide accurate data.
Zizr solves it by working from the product, not the shopper. It's the only approach that works without asking anything of your customers.
See what Zizr does for your store.
Free to start. No developers needed. No long contracts.